PARISIENNE is the essence of a woman who knows how to love and how to live. At the heart of YSL’s DNA is the empowerment of women, and true to this we believe that any woman, anywhere, can adopt the values of being a PARISIENNE. To celebrate the launch of PARISIENNE, and to encourage women to find their “inner PARISIENNE”, we have created www.ExperienceParisienne.com, where the essence of a woman and her PARISIENNE experience is shared with other women.
In this spirit, YSL is sending five renowned bloggers on a journey around the country to discover and reveal their very own PARISIENNE experiences in New York City, Miami, Chicago, San Francisco and Los Angeles.
Yves Saint Laurent has chosen an ensemble of women with passions for beauty, art, design, music, fashion and food to create a travel diary of their trip. Stay tuned here to read articles, see photos and follow the women on their journey.
Name: April Francis
Occupation: Stylist/Writer
Hometown: Detroit, Michigan
DOB: April 18
Distinguishing Feature: My laugh.
Likes: Cowboy boots, rock n’ roll, hemp granola, cars & driving, making out
Dislikes: Cheap stuff, haters, local Chicago boutiques closing, fast food
Favorite Film: Masculin Féminin
Theme Song: “Ball & Biscuit” by White Stripes
Dream Affair: An affair like the one in the song “Home” by Edward Sharpe and the Magnetic Zeros 
Hometown: Chelsea, New York City
Occupation: Artist; I’m in Miami getting ready for a show I have opening here at Locust Projects, opening November 14 [she's posing against one of her incredible pieces]
DOB: March 9, 1981
Most Distinguishing Feature: I never wear my hair down.
Likes: Cheap shit
Dislikes: Lawyers, guns, and money
Favorite Film: Point Break
Where we’re most likely to find you: At the Salvation Army
Theme Song: “Goodbye Horses”
Dream Affair: Artist Garth Weiser
Name: Caroline
Hometown: Los Angeles
DOB: 2/25…a Pisces through and through.
Likes: Noodle soups, The Clash, petting other people’s pets.
Dislikes: When people say “expresso” instead of “espresso,” long lines
at the ATM [Yvie hates those, too!].
Favorite Film: To Kill a Mockingbird. No one does Boo Radley like Robert Duvall.
Where we’re most likely to find you: At the Farmer’s market on Saturdays; other days, napping while watching JFK documentaries.
Theme Song: “Smooth Operator” by Sade, cause, you know…
Dream Affair: In this lifetime, my husband, in a previous life, Gregory Peck, circa 1962.
Even though heavy silk brocade isn’t exactly the most Miami-friendly fabric, this city is her kind of town. Yvie loves some good flash, especially the kind we’re hoping to spot in South Beach. Unfortunately, high winds and a longer-than-expected plane ride prevented us from hitting the city streets early enough to search for some stylish fellow PARISIENNE locals, so instead, she decided to kick back at the pool for a little Pre-Raleigh disco nap. Check back later to see where Yvie shows up next…
We knew one of our favorite home-turf gals, Refinery29’s blog editor Connie Wang, had to experience a little photo session wearing Yvie…and really, no one we know can rock some patterned socks or a little fringe better. Just check out her brocade-inspired stats!
Hometown: Eden Prairie, MN
DOB: 1987–on the anniversary of the first person to go over Niagara Falls in a barrel.
Most Distinguishing Feature: An elastic face. Great for entertaining babies, bad for hiding my emotions.
Likes: The Internet, black shoes, cutting my own bangs, sedentary activities, brisk weather, really unhealthy snacks.
Dislikes: Jazz, abbreviations, being called “cute.”
Favorite Film: I’m a sap for Hugh Grant.
Where you’re most likely to find her: Making a nest of comforters in my big bed or at brunch.
Theme Song: I’d like to think it’s “Big Pimpin’” by Jay Z, but I think it might veer more toward “You Make My Dreams True” by Hall and Oates.
Dream Affair: The married hunk of a dude I see on the 6 train every morning–but Anthony Bourdain would do in a pinch.
As we gear up for our epic cross country journey to uncover all things pretty, parfait, and Parisienne, we think it’s high time to introduce you to Yvie: Our divinely original vintage YSL Rive Gauche purple brocade evening jacket. Check out her stats, and get ready to track Yvie’s adventures in NYC, Miami, Chicago, and San Francisco—showing up on the shoulders of these cities most PARISIENNE femmes. Yes, Yvie gets around!
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