PARISIENNE is the essence of a woman who knows how to love and how to live. At the heart of YSL’s DNA is the empowerment of women, and true to this we believe that any woman, anywhere, can adopt the values of being a PARISIENNE. To celebrate the launch of PARISIENNE, and to encourage women to find their “inner PARISIENNE”, we have created www.ExperienceParisienne.com, where the essence of a woman and her PARISIENNE experience is shared with other women.
In this spirit, YSL is sending five renowned bloggers on a journey around the country to discover and reveal their very own PARISIENNE experiences in New York City, Miami, Chicago, San Francisco and Los Angeles.
Yves Saint Laurent has chosen an ensemble of women with passions for beauty, art, design, music, fashion and food to create a travel diary of their trip. Stay tuned here to read articles, see photos and follow the women on their journey.
Rumor has it that French women wear beautiful lingerie (at least in the movies)–and with their sexy accents and je-ne-sais-quoi, it’s enough to make your head spin. Well, Bittersweet Butterfly, a shop in L.A.’s Silverlake neighborhood, has such delicate underthings, we felt PARISIENNE, at least in spirit. Take a look inside…
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