To celebrate the launch of YSL PARISIENNE, FASHIONAIR takes you on a cinematic journey to Paris.
Click to watch the movies now.
PARISIENNE is the essence of a woman who knows how to love and how to live. At the heart of YSL’s DNA is the empowerment of women, and true to this we believe that any woman, anywhere, can adopt the values of being a PARISIENNE. To celebrate the launch of PARISIENNE, and to encourage women to find their “inner PARISIENNE”, we have created www.ExperienceParisienne.com, where the essence of a woman and her PARISIENNE experience is shared with other women.
In this spirit, YSL is sending five renowned bloggers on a journey around the country to discover and reveal their very own PARISIENNE experiences in New York City, Miami, Chicago, San Francisco and Los Angeles.
Yves Saint Laurent has chosen an ensemble of women with passions for beauty, art, design, music, fashion and food to create a travel diary of their trip. Stay tuned here to read articles, see photos and follow the women on their journey.
To celebrate the launch of YSL PARISIENNE, FASHIONAIR takes you on a cinematic journey to Paris.
Click to watch the movies now.

About a year ago I was on a travel shoot for Bon Appetit in Paris. Our shoot days were long, but every night I would meet up with a friend, and we would spend hours sitting outside of restaurants drinking, eating and people watching. The thing that struck me the most, was that so many of the girls we saw had such perfectly messy hair and super cute cuts. When I spotted this girl in West Hollywood, she took me right back to that PARISIENNE trip. This striking couple are makers of T-Shirt label Scottish Romance.
Yves Saint Laurent said: “The most beautiful make-up on a woman is passion, but cosmetics are easier to buy.”
It’s true about French women keeping their beauty secrets just that. After begging, pleading, and with some friends, bribing… I was finally able to gather enough secret products from the French beauties in my life to pack with me on my PARISIENNE journey. Here are the Top 10 things that I tested in the last 10 days that have cleansed, toned, lifted, exfoliated and brightened my traveled skin. Think of me when you pack for your holiday. I did all of the testing for you.


While there are lots of great things about the Standard Hotel (the amazing diner, the people-watching from your room onto Sunset Blvd, and the “live art” in their lobby), the swimming pool is the star of the show. There’s a constant flow of beautiful people sitting by the pool and sipping cocktails, and you almost feel as though at any moment you’ll spot a PARISIENNE starlet, like Brigitte Bardot or Catherine Deneuve. Some of the beauties we did spot by the pool: Matteo Fabra and Stephanie Ilic from Paris and Francesco Torricella from Italy…

Rumor has it that French women wear beautiful lingerie (at least in the movies)–and with their sexy accents and je-ne-sais-quoi, it’s enough to make your head spin. Well, Bittersweet Butterfly, a shop in L.A.’s Silverlake neighborhood, has such delicate underthings, we felt PARISIENNE, at least in spirit. Take a look inside…
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